Dear Mattel,
Inc.
I just purchased
a Barbie B-Book Laptop from Spiegel for my seven-year-old niece, and I have
to say that I am extremely disappointed. Barbie needs to get with the program.
Though the laptop
design and concept are wonderful, I just can't believe the lack of care that
went into the choosing of words for the word games. For instance, in the "Opposites
Attract" game, a game where the child is to read a word and choose its antonym,
"thin" was the first word to come up. Naturally, the other half of that winning
pair was "fat," a word that was also paired with skinny in another level of
the same game. Another very popular word in your games was "pretty," which was paired
with "ugly" in the antonym game and showed up as a wrong choice for many of
the other words. In fact, the words "pretty" and "thin" showed up in most of
the word games on your laptop.
Isn't Barbie supposed
to be smart and informed? She is, after all (whether we like it or not), a role
model for millions of little girls. Doesn't she realize that the intense focus
on and comparison of physical looks is responsible for disorders such as bulimia
and anorexia nervosa, disorders that are ten times more common in adolescent
girls than boys? Doesn't she realize that low self-esteem results when girls
grow up thinking they are only as good/nice/deserving as they are pretty or
thin?
Get with it, Mattel.
Try pairing antonyms such as "kind" and "cruel," "loving"
and "hateful." Instead of putting together "pretty" and "beautiful"
in the "Perfect Match" game, try pairing "smart" and "intelligent," or "brave"
and "courageous."
As a leading maker
of toys, Mattel, Inc., is just as responsible for the mentality and emotionality
of these little girls as are their parents, schoolteachers and any other teaching
medium, including television and multimedia. Shame on you for being part of
the problem. Commit to teaching these little girls something that matters.
Sincerely,
Stephie Smith |